Alexey Drobot
Head of the Sports Practice
Alexey advises shareholders, sponsors, boards of directors and CEOs of sports clubs and federations on the strategic development of sports organisations and assets. His approach combines a deep understanding of the sports industry with extensive executive leadership experience gained as Chief Executive Officer of World Class, ADV, Johnson & Johnson and TUI.
Drawing on more than a decade of board experience, including service as an independent director, Alexey helps organisations strengthen corporate governance, appoint high-performing leadership teams and attract senior executives from adjacent industries whose expertise can accelerate transformation and long-term value creation. His work is focused on enhancing organisational performance, resilience and the long-term value of sports assets.
As Co-Founder of Reboot Fitness, Alexey combines entrepreneurial experience with leadership advisory expertise. This unique perspective enables him to help sports organisations build stronger leadership teams, navigate strategic change and position themselves for sustainable growth in an increasingly competitive environment.
Drawing on more than a decade of board experience, including service as an independent director, Alexey helps organisations strengthen corporate governance, appoint high-performing leadership teams and attract senior executives from adjacent industries whose expertise can accelerate transformation and long-term value creation. His work is focused on enhancing organisational performance, resilience and the long-term value of sports assets.
As Co-Founder of Reboot Fitness, Alexey combines entrepreneurial experience with leadership advisory expertise. This unique perspective enables him to help sports organisations build stronger leadership teams, navigate strategic change and position themselves for sustainable growth in an increasingly competitive environment.